WIFA - A European Brand

The FRANZ WITTMANN shoe factory was founded as early as 1920. At the end of the 50's, the first skating shoe collection was created under the brand "WIFA". Soon WIFA was one of the world's leading brands in ice and roller figure skating.
In the spring of 2020, a true roller skating hype arose due to the pandemic, because this dance sport could be practiced at home in a small space.
When the hype spread to Europe, WIFA followed the urgent call to produce high-quality roller skates made of leather. Here it was necessary to build up a completely new collection of leather shoes, which were to meet completely different demands: Flexibility, comfort, good foot climate with the highest possible proportion of natural materials. The result was the STREET collection with its now three models and over 20 colors.

Leather for sustainability & longevity!

WIFA is careful with resources, so leather is a must for the roller skate collection. Tanned according to the environmental specifications of the EU. Plastic is used in very small quantities only where it is unavoidable.

All WIFA models are manufactured in Europe. Final production, quality control and development is in Vienna, where there is also a factory outlet. Here you can find the current collection as well as II choice shoes with slight defects, which are sold off with a reduction of 10-30%. Info about measuring & fitting can be found in the FAQs and even more detailed in the technical guide. Since we use the same lasts for all collections, the tables apply to both skates and roller skates, except that the latter are made only in one width, so we have made a separate sizing chart for roller skates.

WIFA Tutorials

An even faster way to get all relevant information is our TUTORIALS.